The formula dovetails beautifully with our ’natural’ ethos. Whereas everyone else is shoving in chemicals like Hyaluronic acid, Vitamin C and A, we are instead using plant based sources of these. Alongside this natural UVB protection and replacing silicones with plant esters and oils.
Even the preservative system uses plant based preservation. The Potassium sorbate is the only non-plant preservative but this is used to prevent mould growth and is in any case food safe
• Potassium sorbate
The potassium salt of sorbic acid used to inhibit mould growth in both food and cosmetics.
• Sodium Levulinate, Sodium Anisate
A 100% natural and 46% organic blend that offers broad spectrum microbiological protection, skin moisturisation and anti- inflammatory properties. This blend occurs naturally in many plants and can often eliminate the need for conventional preservatives in cosmetic products.
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36 New Cavendish Street, London W1G 8UF
T: +44 (0)20 7935 5330 F: +44 (0)20 7486 4313
42 High Street, Caterham, Surrey CR3 5UB
T: +44 (0)1883 340332